Anchoring
Anchoring is a technique where an association is created
between two separate elements where none existed before. Anchors are subtle and powerful, especially
when they are attached to a strong emotion. The stronger the
emotion, the stronger the anchor.
People subconsciously form some type of anchor in everyday
life. For instance, you may hear a favourite old song playing on the radio. As
you listen to it, your mind is transported back to the very first time you
heard it and what it meant to you then.